* *is a fashion shop for men and women specializing in young up-and-coming independent international designers, offering one-of-a-kind pieces, vintage items, multi-brand fashion and accessories.

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Cheap Monday

Cheap Monday started in March 2004 when the tight denim with the characteristic skull logo first hit the market. But to tell the story correctly we have to go back to November 2000 when Orjan, Adam and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse and open a bigger shop in central Stockholm was taken. The store was a full-time concept, open every day of the week, and therefore got the name Weekday. From the start, they carried high fashion and exclusive denim brands mixed with second hand clothing - a blend that attracted the young and trendy. Some of the denim sold in the shop was very expensive and Orjan felt there was a need for cheaper, but still fashionable jeans. The first style Tight was born, and at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo, fashioned by a Mexican death mask, was made by their friends Bjorn and Karl who had helped them with imagery for the store. Cheap Monday was named after the cheapest day of the week when all your money is spent on weekend fun.

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